Optimize Your Budget Across Campaigns
Published September 17, 2014In this webinar, Marketing Evolution will take you through the ins and outs of portfolio planning, and how you can optimize your budget across...
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Marketing Evolution
National + Local Media Optimization
Published August 22, 2014To be practical about increasing in-campaign flexibility, planning software must link to the way media is actually bought. Marketing Evolution’s...
4 Tips to Promote Disciplined Innovation
Published August 22, 2014Marketing Evolution’s Software Operations group is tasked with bringing to market the technology that allows marketers to make better real-time,...
From the President: Marketing Evolution Innovation | Interview with John Matthews
Published August 22, 2014This month, we are sitting down with John Matthews, President of Marketing Evolution, to discuss Marketing ROI innovation. John has spearheaded many...
How to Reach Your Strategic Target — Minimum Composition Index
Published August 22, 2014In this video, you can learn how to use the IBP software’s Minimum Composition Index to ensure your media plan has a mixture of high-coverage and...
Mobile Marketing ROI
Published May 28, 2014Marketing Evolution has done it again. First it was Digital Display, then Social Media, and now Mobile — Marketing Evolution has consistently been...
Smart Mobile Cross Media Effectiveness (SMoX) Presentation
Published May 7, 2014Upcoming Press Release from MMA:
Breaking Tradition
Published April 22, 2014When you visit a doctor, you expect to get individualized treatment. You’d be stunned if your physician said, “I’ve surveyed one million patients...
The Power of Real Time, Cross Media Monitoring and Optimization
Published April 21, 2014The practice of most large marketers is to perform periodic marketing mix modeling. By its nature, these are rear-view mirror analyses that use data...
