3 Retail Marketing Insights to Bridge the Gap Between Online and In-Store
Published February 7, 2019In the retail space, there is a lot of buzz surrounding the notion that in-store shopping is dying. The digital revolution gave modern consumers...
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Best Practices (14)
Key Focus Areas for an Effective Marketing Transformation Strategy
Published January 31, 2019Marketers understand that in order to drive better engagement, higher ROI and increased revenue, they need to optimize, using accurate, data-driven...
Overcoming the Marketing Data Management Challenge
Published January 30, 2019Anyone who has ever seen an ad for the specific product they have been considering appear in their email, on a website they are visiting, or in their...
Eight Steps to Unlock Agile Marketing with Predictive Analytics
Published January 22, 2019Today, the marketing landscape is oversaturated with advertisements from different brands vying for consumer attention. As a result, consumers now...
2018’s Most Popular Marketing Optimization Blog Posts
Published January 17, 2019At Marketing Evolution, we look forward to exploring the 2019 trends and technologies that will play a role in marketing plans across industries. In...
Predictions & Trends for Digital Marketing and MarTech in 2019
Published January 15, 2019With the new year beginning, marketing teams across industries are finalizing planning. Many will be making decisions on initiatives to include in...
Necessities When Investing in Marketing Measurement Optimization
Published January 11, 2019Today, data-driven marketing is at the core of successful marketing efforts and campaign ROI. In order for marketing campaigns to meet the complex...
Offline & Online: Creating an Integrated Marketing Ecosystem
Published January 10, 2019For a long time, marketers could only reach consumers via three primary sources: television ads, print ads, and broadcast radio ads. Today, reach...
How to Use Predictive Analytics in Data-Driven Marketing
Published January 8, 2019What Is Predictive Analytics In Marketing?
Predictive analytics is a form of analysis that uses past data to predict marketing trends and scenarios....
