Attribution Buyers Guide: Measuring at the Person Level – Part One
Published November 29, 2017During the course of this series we’ve been looking at current tools available to marketing professionals to help improve performance and boost ROI....
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Best Practices (20)
Attribution Buyers Guide: Timeliness and the Need for Speed
Published November 17, 2017Modern marketing professionals at companies large and small are facing the same problem…The need for timely and meaningful insights to make...
Marketing Attribution Models: How Did We Get Here? A History of Measurement
Published November 7, 2017Our first installment of in our series on attribution, The Light at the End of the Tunnel, we shared a summary of the shortfalls, or opportunities we...
Experiment Better and Get More from Your Media Budget: Five Tips for Tests That Lead to Bottom Line Value
Published November 3, 2017A surefire way to gain advantage in marketing is to experiment. As long as the experiments unlock new ways to achieve higher ROI, the experiments are...
Attribution Buyers Guide: The Light at the End of the Tunnel
Published October 26, 2017In a world of fragmented media and consumer attention, marketers are increasingly relying on data-driven decision-making to give them a competitive...
The Challenge of Measuring the Impact of Marketing
Published October 20, 2017Marketing professionals around the world are facing a very similar problem. Measuring the impact of marketing and quickly identifying specific ways...
Digital Mirror Beta, June 2017
Published June 29, 2017Facebook & The Digital Mirror
The Ridiculous Disconnect (between Branding & Sales)
Published May 4, 2017
Any marketer spending over $10 million a year on advertising does so because they know that their brand matters.
Yet, mix modeling and attribution...
Power to the People - An Omni-Channel Revolution
Published April 27, 2017
Caution: Read only if you have a stomach for big, and I mean REALLY BIG data, and revolutionizing how your company does attribution.
