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All marketers want a “crystal ball” to find out how effective their marketing campaigns are likely to be before launch. After all, every marketing...

The world of digital marketing is changing. With consumer concerns around the safety and privacy of their information growing on a global level,...

As marketing attribution and optimization expert Rudy Grahn says, “Measurement is in almost everybody’s job description right now, but it’s in almost...

With the predicted recession looming on the horizon, marketers have the right to be worried. After all, marketing is often the first thing cut when...

A/B testing has long been the holy grail of marketing analytics; a go-to for anyone seeking as much bang for their marketing buck as possible. In...

New York, NY (August 9, 2022) – Marketing Evolution, a leading provider of marketing measurement, attribution, and planning software and OYO.Digital,...

Google recently announced it will once again delay its goal to sunset cookies from 2023 to sometime in 2024. For many in the advertising industry...

We all know how it goes. After the indulgence of the holidays comes the New Year’s resolutions, the new workout clothes, and the new (or once again...

If you're reading this, you've probably already noticed things look a bit different around here. We've spent the better part of a year taking stock...