Attribution Buyers Guide: Timeliness and the Need for Speed
Published November 17, 2017Modern marketing professionals at companies large and small are facing the same problem…The need for timely and meaningful insights to make...
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SIRF's UP! Get Certified
Published November 14, 2017Looking for new opportunities to increase your marketing ROI and find real competitive advantages in the marketplace? Get Marketing Evolution...
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The Future of AI
Published November 9, 2017Mark Gorenberg, founder and director of Zetta Venture Partners, talks about how to apply artificial intelligence for the future of our world. He...
Marketing Attribution Models: How Did We Get Here? A History of Measurement
Published November 7, 2017Our first installment of in our series on attribution, The Light at the End of the Tunnel, we shared a summary of the shortfalls, or opportunities we...
Experiment Better and Get More from Your Media Budget: Five Tips for Tests That Lead to Bottom Line Value
Published November 3, 2017A surefire way to gain advantage in marketing is to experiment. As long as the experiments unlock new ways to achieve higher ROI, the experiments are...
Attribution Buyers Guide: The Light at the End of the Tunnel
Published October 26, 2017In a world of fragmented media and consumer attention, marketers are increasingly relying on data-driven decision-making to give them a competitive...
How Agencies Need to Leverage Marketing Performance Measurement
Published October 25, 2017When an agency presents data that exceeds ROI goals, marketers tend to be skeptical. So how can agencies build client confidence? Contributor Rex...
The Challenge of Measuring the Impact of Marketing
Published October 20, 2017Marketing professionals around the world are facing a very similar problem. Measuring the impact of marketing and quickly identifying specific ways...
From Knowledge Worker to Insight Worker
Published October 19, 2017What happens when algorithms take over marketing? Rex Briggs, Founder & CEO of Marketing Evolution, shares that the right product, will reach the...
