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Published July 14, 2016Marketing Evolution has done it again. First it was Digital Display, then Social Media, and now Mobile — Marketing Evolution has consistently been...
Demonstrating Potential Impact of Optimization on Shareholder Value
Published July 14, 2016For many marketers, the consideration of corporate finance, company valuation, and shareholder value, are probably peripheral at best. Marketers may...
Make the Case for Advanced Marketing Measurement
Published July 14, 2016CMOs continue to face intense scrutiny of their marketing budgets as CFOs and CEOs demand accountability for every marketing dollar spent. With the...
Capitalize on Micro-Moments This Holiday Season with Digital Marketing Tools
Published July 14, 2016Before the rapid growth of mobile technology, a consumer’s online browsing habits were a bit more predictable. They would go offline during their...
Unlocking the Wisdom of Crowds at Your Agency or on Your Marketing Team
Published July 14, 2016Generally speaking, our culture values the opinions of experts. Just tune into any of the leading news channels, and you will quickly see what I...
How Marketers Can Collaborate with Stakeholders Beyond Their Department
Published July 14, 2016In today’s omnichannel world, it’s critical for marketers to work across departments in order to have successful projects and initiatives....
Audience Discovery
Published July 14, 2016Brad Feinberg, Senior Director of Media & Consumer Connections at MillerCoors, talks about one of the things he is most excited about the Marketing...
Achieving Unified Measurement Success: 5 Necessary Metrics to Incorporate
Published July 14, 2016No single attribution measurement or model can provide enough insight for marketers to meet consumer demands across today’s omnichannel landscape.
Eight Steps to Unlock Agile Marketing with Predictive Analytics
Published July 14, 2016Today, the marketing landscape is oversaturated with advertisements from different brands vying for consumer attention. As a result, consumers now...
Despite a Plethora of Data, Marketers Are Still Not Utilizing It to Its Full Potential
Published July 14, 2016In today’s business economy and at almost every company, there is no shortage of data. Savvy professionals and teams are collecting data about their...
Are your marketing efforts hurting sales? The need for a consistent view of the consumer journey
Published July 14, 2016Around the world, marketing professionals working with brands large and small are facing a problem.
What Your Customers Expect from Your Omnichannel Strategy
Published July 14, 2016Today’s consumer receives on average a staggering 10,000 marketing messages a day. Whether it’s a print advertisement they view in passing, or a...
Webinar Recap: Optimizing Your Media Plan in Uncertain Times
Published July 14, 2016Last week, we held our much-anticipated webinar Q&A: Maximizing Marketing Impact in Unpredictable Conditions. It featured some of our foremost...
The Increasingly Important Role Location is Playing in Marketing
Published July 14, 2016In the digital-based modern market, most Americans see between 4,000 and 10,000 ads every single day. Consumers are tuning out ads that they don’t...
Shifting Focus Areas for Customer Experience in the Omnichannel Landscape
Published July 14, 2016It is well established in the marketing space that positive customer experience (CX) must consistently be a priority, with regular innovations to...
Transforming The Transformative: The CMO's Role In Leading Digital Transformation
Published July 14, 2016Whether you call it digital transformation, digitalization, or DX, it’s transforming companies of all sizes, across all industries. Within companies,...
Free Training Tools & Courses for Cross Channel Marketers
Published July 14, 2016As marketers – and especially as cross channel marketers – it’s crucial to view yourself as a perpetual student. That’s why every year, thousands...
Marketing Calendar, Digital Asset Management with Meta Data
Published July 14, 2016Included in the software is a robust web-based marketing calendar that automatically takes the plans generated by the ROI Brain™ budget optimization...
SIRFs-UP by Rex briggs
Published July 14, 2016SIRFs-Up tells the story of how brands such as Coca-Cola, AB In-Bev, and MTV have saved billions in wasted advertising spend by using advanced...
Transparency in the Marketplace
Published July 14, 2016Larry Gamache on how Marketing Evolution provides Carfax with the transparency needed to get unbiased insight into the marketplace.