Marketing Evolution Raises Another $26.1M for its Platform That’s Powered by Over 100 Trillion Data Points

Television advertising has been a mainstay of marketing campaigns around the world ever since the first television advertisement was aired in 1941....

Marketing professionals around the world are facing a very similar problem. Measuring the impact of marketing and quickly identifying specific ways...

Marketing Evolutionis announcing that it has raised $26.1 million in growth funding.

If you’re noticing frequent misattributions when measuring advertising effectiveness, the root cause may be a reliance on cookie-based measurement...

What share of the mix should you spend on Mobile Advertising? Marketing Evolution examined over 500 campaigns to determine the ROI, and combined it...

Comparing cheap and expensive inventory performance against a singular advertising budget is a common cause of misattribution. Hear Marketing...

Between COVID-19, social upheaval, and renewed interests in consumer privacy, one thing has become clear: The business environment is changing, and...

Marketers can now use data like never before: it not only gives insight into the target audience but also enables marketers to create a better user...

NEW YORK--(BUSINESS WIRE)--Optus, the second largest telecommunications company in Australia and wholly owned subsidiary ofSingtel, one of the...

Today’s increasingly complex media environment means once-reliable marketing performance measurement techniques, such as marketing mix and...

As consumers spend an average of 6 months contemplating their next auto purchase, traditional marketing measurement strategies for automotive...

As described in our previous video Person-Level Data featuring Forrester Analyst, Jim Nail - Part 1, 84% of marketers said consumer expectations...

AMSTERDAM — April 11, 2019 — Next week at SAP’s Executive Digital Exchange, Marketing Evolution CEO Rex Briggs will discuss how software and...

One of the latest trends in the business world is big data-- after all, analyzing big data is a highly effective way to develop effective marketing...

Hear the voicemail from Mark Greatrex, EVP, Chief Marketing & Sales Officer at Cox Communications regarding his overall experience with Marketing...

In New York, measurement and optimization specialist Marketing Evolution has secured a $26.1m round of growth financing, for use in expanding to new...

Government officials, business leaders, and non-profit advocates from around the world gathered in D.C. this week for our 12^thannualEnergy...

NEW YORK--(BUSINESS WIRE)--Leadingprovider of marketing analytics and attribution,Marketing Evolution, today announced it was recently awarded a...