MTA: Marketers Talk Attribution- Feb. 6, 2019- Presented by: The ARF Cross-Platform Measurement Council

Marketing Evolution won the Data Creativity Award for the Attribution Category.  Here is Andrew Corroll, Vice President of Marketing Evolution,...

To accuratelymeasure effectiveness, marketers need to weigh the value of touchpoints driving engagement across the media mix. This delivers a...

Consumers today hold the advertisements they engage with to a higher standard than ever before. Given the massive amount of advertising vying for...

Many marketers today rely on outdated marketing measurements to target their campaign audiences. Across digital, print and broadcast channels, they...

It’s no secret that modern marketers need to do more. From providing the right cross-channel experience, to breaking through the noise of the 10,000...

Our first installment of in our series on attribution, The Light at the End of the Tunnel, we shared a summary of the shortfalls, or opportunities we...

Marketers today rely on a variety of measurements to gain insights into their campaign efforts. Given the combination of digital, print, and...

Many marketers today are fighting an ever more complicated battle against an array of marketing channels that closely resemble the Lernaean Hydra....

As Forrester points out, marketers are frustrated with the slow turn-around time of marketing mix modeling and attribution, which deliver results...

Marketers understand the need for insights across their marketing mix that can help them better optimize their efforts and measure marketing impact....

No single attribution measurement or model can provide enough insight for marketers to meet consumer demands across today’s omnichannel landscape.  

Modern marketers understand that the customer journey today is anything but linear. As consumer touchpoints continue to increase across print,...

Consumers today have a lot of options when it comes to choosing the brands they engage with. Given the overwhelming amount of advertising they...

If you’re already using attribution models to shine a light on the impact of each touchpoint in today’s complex customer journey, you’re in good...

Proper attribution is central to your larger marketing strategy. Without it, you’d be hard-pressed to determine how your various marketing efforts...

Tell us if this sounds familiar.       

Today’s marketing campaigns are becoming increasingly fragmented. Campaigns are now running online and offline - across emails, applications,...

A revelation has recently come to light– that multi-touch attribution (MTA) models have fatal flaws that are costing companies billions in sales and...

As marketing attribution and optimization expert Rudy Grahn says, “Measurement is in almost everybody’s job description right now, but it’s in almost...