Test & Learn

Join renowned author, attribution expert, and CEO of Marketing Evolution Rex Briggs for this Masterclass interview with Mike Eichorst, former SVP of...

According to the recent Forrester report, Why Marketers Can’t Ignore Data Quality, commissioned by Marketing Evolution, leadership teams across all...

Marketers need to have a precise view of customers across their media planning initiatives. This has caused marketing technology that promises this...

Marketing Evolution, provider of powerful marketing measurement and optimization solutions, announced enhancements to itsMarketing Measurement and...

Marketing Evolution, provider of marketing measurement and optimization solutions, announced enhancements to itsMarketing Measurement and...

Data has become the lifeblood of marketing. It helps marketers make informed decisions, personalize messaging, and target the right audience....

Over the past two years, Marketing Evolution has measured the impact of over twenty-five Super Bowl advertisements. Despite differences in creative,...

NEW YORK--(BUSINESS WIRE)--Feb 21, 2019--Marketing Evolution, provider of powerful marketing measurement and optimization solutions, today announced...

The novel coronavirus pandemic has disrupted businesses around the globe, with media planners being hit exceptionally hard. In a short period of...

Reviewing and purchasing marketing technology software isn’t a walk in the park, especially when it comes to finding a marketing analytics platform....

Consumers are becoming increasingly aware – and increasingly uncomfortable – about data collection in their day-to-day lives. In fact, chances are...

This month, we are sitting down with John Matthews, President of Marketing Evolution, to discuss Marketing ROI innovation. John has spearheaded many...

The marketing landscape is undergoing nonstop disruption. Rapid innovation and the rise and spread of automation have created an “always-on” culture...

High-quality data empowers marketers to effectively understand andinfluence shoppers at the right moment, while also demonstrating accountability...

For years, many businesses have operated on a slightly modified version of “business as usual.” CMOs may have been demanding data to prove the...

TV has taken a secondary role in most marketing strategies due to the growing influence of digital marketing. Many marketers are increasing ad spend...

As we explored in our first post in this series on the history of marketing analytics, marketing in one form or another has been around for...

As a theatrical campaign was unfolding, the Warner Brothers Home Entertainment team hired Marketing Evolution to strategically aggregate BIG Data...

Marketing plans have been used for decades to outline an organization’s marketing strategy and communicate aspects of the current marketing...

Today’s data-driven world has resulted in the emergence of data as an organization’s most valuable resource and cornerstone of corporate strategy....