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Marketing has evolved dramatically with the advent of data analytics and technology. Today, marketers have access to vast amounts of data that can...

Data has become the lifeblood of marketing. It helps marketers make informed decisions, personalize messaging, and target the right audience....

Marketing has only become more challenging as the number of channels and touchpoints to integrate continues to grow. Successful brands need to build...

The most recent Marketing Intelligence Report by Salesforce Research reveals the world of over 2,500 global marketing professionals, including their...

2023 has been a year of extreme change for most marketers. Everything from the economic landscape to the tools used for content creation to the most...

Marketing Evolution has launched its new application, ‘Scenario Planning & Media Lift Reporting for Marketing Cloud Intelligence’, on Salesforce...

For performance marketing agencies, consulting firms, and major tech companies committed to aggregating accurate, actionable data and attribution...

Marketing Evolution’s customers can now benefit from harmonized, single source of truth data, accelerating access to market/media mix, attribution...

As marketers brave the new world of increasingly complex targeting, cookieless attribution, and analysis strategies, the need for an all-encompassing...