Can Data Privacy and Data-Driven Marketing Coexist?
Published September 14, 2020In 2018, GDPR marked a fundamental shift in how organizations were allowed to collect and leverage a consumer’s personal data. If they wanted to...
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Marketing Evolution
Tackling Data Privacy and Digital Marketing Concerns
Published August 14, 2020Consumers are becoming increasingly aware – and increasingly uncomfortable – about data collection in their day-to-day lives. In fact, chances are...
How Better Accountability in Marketing Leads to Better Insights
Published August 10, 2020For years, many businesses have operated on a slightly modified version of “business as usual.” CMOs may have been demanding data to prove the...
The Importance of Flexibility in Marketing Analytics
Published July 22, 2020Between COVID-19, social upheaval, and renewed interests in consumer privacy, one thing has become clear: The business environment is changing, and...
Navigating Uncertainty with Bayesian Learning
Published July 20, 2020In today’s volatile business environment, marketers must be able to detect shifts in consumer behaviors and attitudes while finding new ways to adapt...
The Importance of Marketing Impact Measurement in the Midst of a Crisis
Published June 22, 2020It’s never been easy to precisely quantify how marketing activities influence your bottom line – and in today’s business environment, this has become...
The 5 Key Benefits of Using Our Advanced Marketing Attribution Platform
Published March 20, 2020At Marketing Evolution, we’ve designed our Marketing Measurement and Optimization Platform to provide all of the tools the modern marketer needs to...
The Top 5 Marketing Changes CMOs Need to Address
Published June 11, 2019Chief marketing officers have the challenging task of directing marketing strategy in today’s constantly shifting business landscape. Meeting and...
From Persona to Person: Omnichannel Measurement for the Individual Consumer
Published September 14, 2018Today’s omnichannel landscape requires marketers to focus their efforts on the individual. With this in mind, marketers need to rethink the way they...
