The Big Game: Is It Time For CMOs To Adjust Our Playbooks?
Published March 11, 2019Total ad spend on commercials during the Super Bowl, from 1967 through 2018, is estimated at$5.4 billion. This number does not take into account the...
Why Marketing Analytics Software Must Be a Budget Priority to Achieve Goals
Published March 8, 2019When it comes to deciding where to devote manpower and resources, today’s marketers are in a complicated place. They are challenged to meet changing...
Retail's Hottest Trends in 2019: What Marketers Need to Know
Published March 6, 2019In 2019, future media moguls and emerging technologies will influence the way consumers interact with their favorite brands and how goods are...
Confirm the Integrity of Your Data
Published March 5, 2019Never before has there been a greater need for a reliable, holistic marketing measurement tool. In a world of fractured media and consumer interest,...
How to Get the Most Value Out of Your MarTech Stack
Published February 28, 2019Marketing technology tools have changed how marketers create and run online campaigns. Without data and analytics for research and measurements, many...
Marketing Evolution Unveils Online Certification Programs for Marketers, Developed with Leading Marketing Academics
Published February 26, 2019NEW YORK--(BUSINESS WIRE)--Marketing Evolution, provider of the most modern marketing measurement and optimization solution, is working with leading...
How Marketing Intelligence is Enhancing Customer Experience
Published February 25, 2019Marketers can now use data like never before: it not only gives insight into the target audience but also enables marketers to create a better user...
Despite a Plethora of Data, Marketers Are Still Not Utilizing It to Its Full Potential
Published February 22, 2019In today’s business economy and at almost every company, there is no shortage of data. Savvy professionals and teams are collecting data about their...
Marketing Evolution Announces New Industry Standard for Data Quality Assurance
Published February 22, 2019NEW YORK--(BUSINESS WIRE)--Feb 21, 2019--Marketing Evolution, provider of powerful marketing measurement and optimization solutions, today announced...
