Key Focus Areas for an Effective Marketing Transformation Strategy
Published January 31, 2019Marketers understand that in order to drive better engagement, higher ROI and increased revenue, they need to optimize, using accurate, data-driven...
Overcoming the Marketing Data Management Challenge
Published January 30, 2019Anyone who has ever seen an ad for the specific product they have been considering appear in their email, on a website they are visiting, or in their...
Eight Steps to Unlock Agile Marketing with Predictive Analytics
Published January 22, 2019Today, the marketing landscape is oversaturated with advertisements from different brands vying for consumer attention. As a result, consumers now...
2018’s Most Popular Marketing Optimization Blog Posts
Published January 17, 2019At Marketing Evolution, we look forward to exploring the 2019 trends and technologies that will play a role in marketing plans across industries. In...
Orfalea College of Business, Marketing Evolution Start Student-Run Business Analytics Agency
Published January 16, 2019The Cal Poly Orfalea College of Business is developing an on-campus business analytics agency thanks to a partnership withMarketing Evolution, Inc....
Predictions & Trends for Digital Marketing and MarTech in 2019
Published January 15, 2019With the new year beginning, marketing teams across industries are finalizing planning. Many will be making decisions on initiatives to include in...
Make the Case for Advanced Marketing Measurement
Published January 15, 2019CMOs continue to face intense scrutiny of their marketing budgets as CFOs and CEOs demand accountability for every marketing dollar spent. With the...
Necessities When Investing in Marketing Measurement Optimization
Published January 11, 2019Today, data-driven marketing is at the core of successful marketing efforts and campaign ROI. In order for marketing campaigns to meet the complex...
Offline & Online: Creating an Integrated Marketing Ecosystem
Published January 10, 2019For a long time, marketers could only reach consumers via three primary sources: television ads, print ads, and broadcast radio ads. Today, reach...
