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Media mix optimization (MMO) is a dynamic approach to quantitative marketing measurement, planning and campaign enhancement across a range of media...

No single attribution measurement or model can provide enough insight for marketers to meet consumer demands across today’s omnichannel landscape.  

We've all heard the pop psychology theory that classifies people as either left-brained or right-brained. Indeed, it is true that the left side of...

The CMO/agency relationship is at risk. Brands are turning to in-house agencies; company growth agendas bring in CIOs and other business...

Digital business leaders know that many customers today use a variety of digital and physical touchpoints as they move along the path to purchase....

Today’s increasingly complex media environment means once-reliable marketing performance measurement techniques, such as marketing mix and...

With so many channels and opportunities to reach consumers, smart marketers are rising to the challenge, finding new and exciting ways to grab...

Now, more than ever before, consumers are choosing brands whose messaging, marketing and values go beyond the product, and speak straight to the...

As described in our previous video Person-Level Data featuring Forrester Analyst, Jim Nail - Part 1, 84% of marketers said consumer expectations...