Using Omnichannel Attribution to Conquer Multi-Channel Measurement
Published November 19, 2018Many marketers today are fighting an ever more complicated battle against an array of marketing channels that closely resemble the Lernaean Hydra....
Transforming The Transformative: The CMO's Role In Leading Digital Transformation
Published November 19, 2018Whether you call it digital transformation, digitalization, or DX, it’s transforming companies of all sizes, across all industries. Within companies,...
New Research Shows Person-Level Data Measurement Critical for Marketers to Reach Their Key Objectives
Published November 19, 2018New research shows marketers are bullish to analyze their campaigns at the person-level — and have implemented or intend to adopt person-level...
Your AI Does Not Need Tickets To The Big Game
Published November 19, 2018Over the past few years, marketing has been transformed by new technology. And the flood of data makes it easier and more efficient to identify,...
The Best Digital Marketing Stats We’ve Seen This Week
Published November 19, 201899% of marketers believe in person-level measurement, yet just 42% execute it
Marketing Evolution has delved into the state of person-level data...
TechBytes with John Matthews, President at Marketing Evolution
Published November 19, 2018Last August, Marketing Evolution added a Chief Data Science and Analytics Officer to the team — a nod to the inevitable shift toward increased...
How to Move Forward with Data-Driven Marketing Solutions
Published November 16, 2018Empowered customers expect seamless, real-time, and relevant brand experiences and content across all all touchpoints. To achieve this, marketing as...
College of Engineering Announces Big Data Minor
Published November 16, 2018In five years, there will be more than 30 billion smart devices in the world, all producing data to be analyzed, collected, and shared,according to...
Brand Steward To Privacy Marshal: The Evolving Role Of CMOs In A Post-Trust Era
Published November 16, 2018It’s no secret that almost all successful companies rely on at least one common weapon: data. From Amazon and Google to Netflix and Spotify, user...
