The Current State of Marketing Measurement & Optimization by Forrester
Published October 19, 2018Marketing measurement is evolving. For marketers looking to keep up while meeting the demand of consumers, they need to shift toward active,...
The Future of Marketing Analytics: Person-Level Data Through Unified Measurement
Published October 10, 2018In the past two posts of this three-part series, we’ve explored the history of marketing analytics, diving into the marketing landscape before and ...
The 3-Step Guide for Course Correcting Your Marketing Campaigns
Published October 5, 2018In order to be successful today, marketing teams need to combine data and foresight to course correct active campaigns, a process also referred to as...
A History of Marketing Analytics: The Digital Revolution
Published October 4, 2018As we explored in our first post in this series on the history of marketing analytics, marketing in one form or another has been around for...
How to Track Offline Marketing Campaigns
Published October 1, 2018Across industries, marketing professionals are leveraging a wider marketing mix that includes digital, print, broadcast advertising, and more. The...
Why Unified Omnichannel Attribution is Better Than Digital Multi-Touch Attribution
Published September 28, 2018Consumers today hold the advertisements they engage with to a higher standard than ever before. Given the massive amount of advertising vying for...
New Research Shows Person-Level Data Measurement Critical for Marketers to Reach Their Key Objectives
Published September 24, 2018NEW YORK--(BUSINESS WIRE)--New research shows marketers are bullish to analyze their campaigns at the person-level — and have implemented or intend...
From Persona to Person: Omnichannel Measurement for the Individual Consumer
Published September 14, 2018Today’s omnichannel landscape requires marketers to focus their efforts on the individual. With this in mind, marketers need to rethink the way they...
The General® Recruits Marketing Evolution
Published September 12, 2018NEW YORK--(BUSINESS WIRE)--Leading auto insurance company, The General®, has selected Marketing Evolution to provide person-centric, right-time...
