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NEW YORK--(BUSINESS WIRE)--Leadingprovider of marketing analytics and attribution,Marketing Evolution, today announced it was recently awarded a...

Consumers today have a lot of options when it comes to choosing the brands they engage with. Given the overwhelming amount of advertising they...

Modern marketers understand that the customer journey today is anything but linear. As consumer touchpoints continue to increase across print,...

If you look at the way advertising efforts look and feel today, you might notice that they’re vastly different from ten years ago. Each year, the...

With the consumer experience of the past, marketers were in control of all media. Today, the buyer is in control of the media and marketing material...

Marketers understand the need for insights across their marketing mix that can help them better optimize their efforts and measure marketing impact....

Today’s media landscape requires consistent and accurate insights into campaign performance across all marketing channels. With the introduction of...

Today’s marketing campaigns are becoming increasingly fragmented. Campaigns are now running online and offline - across emails, applications,...

While we may secretly pine for a simpler time the reality is that today’s marketplace is extremely complicated and moves at a frenetic pace. Most...