NEW YORK--(BUSINESS WIRE)--This Wednesday, July 12, leading marketing optimization software providerMarketing Evolutionwill present “Top 5 Reasons...
I love making marketing and ROI measurement useful to...
There is a secret that your media salesperson doesn’t want you to know. You may be surprised to learn that your media buy, despite the suggestions...
Today’s marketing landscape is constantly evolving, and as a result, marketers are finding it increasingly difficult to accurately understand the...
Data—it’s the heart and soul of successful marketing campaign optimization. In 2018 however, marketers across industries have an overwhelming variety...
Today’s data-driven world has resulted in the emergence of data as an organization’s most valuable resource and cornerstone of corporate strategy....
Like hundreds of other senior marketing professionals, Michele Elrod, executive vice president and head of marketing for Regions Bank, was...
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