We have all heard the mantra “right person, right time, right place, right message, right offer” regarding a developing a 1:1 marketing strategy. In...
Few businesses can thrive without using their data effectively these days — and in marketing, data is particularly foundational. Despite its...
If you’re already using attribution models to shine a light on the impact of each touchpoint in today’s complex customer journey, you’re in good...
Modern retailers require an in-depth understanding of how their existing customers and prospects shop. Armed with the entire internet in the palms of...
Join Marketing Evolution’s Andy Cheong and guest speaker, Forrester Analyst Jim Nail as they discuss theCurrent State of Marketing Measurement and...
Around the world, marketing professionals working with brands large and small are facing a problem.
We often talk about marketing ROI, or the return on investment in advertising, as if it is a fixed and immutable number.
Leadingprovider of marketing analytics and attribution, Marketing Evolution, announced it was recently awarded a new patent by the United States...
In New York, marketing measurement and optimization specialist Marketing Evolution has appointed Michael Cohen as SVP, Chief Data Science and...
Ready to take a generative approach to media planning and measurement?