I-COM Global Summit: The Transformation of Attribution
Published July 31, 2017Marketing Evolution won the Data Creativity Award for the Attribution Category. Here is Andrew Corroll, Vice President of Marketing Evolution,...
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Marketing Evolution
MONICA: The Face of Marketing Evolution's ROI Brain & Case Study
Published July 20, 2017Meet the face of the Marketing Evolution ROI BrainTM, MONICA. Watch a live case study of how MONICA helped Warner Brothers optimize their media spend...
Customer Feedback: Mark Greatrex At Cox Communications
Published July 19, 2017Hear the voicemail from Mark Greatrex, EVP, Chief Marketing & Sales Officer at Cox Communications regarding his overall experience with Marketing...
Mobile: How it has Changed Attribution and Marketing Optimization
Published July 18, 2017The smartphone is singularly the most profound advance in marketing analysis in the past 15 years. I’ve had a front row seat to observe how Mobile...
5 Ways To Get Better ROI
Published June 5, 2017Why read this article: This article will unpack why ROI is not a fixed, or, constant number. In the increasingly real-time marketing world, we need...
Marketing Evolution Roundtable Highlight Reel
Published May 11, 2017Highlight Reel from Marketing Evolution's Customer Roundtable in Los Angeles on April 26-27, 2017.
Who Pays for the ROI Brain?
Published May 8, 2017As Forrester points out, marketers are frustrated with the slow turn-around time of marketing mix modeling and attribution, which deliver results...
The Ridiculous Disconnect (between Branding & Sales)
Published May 4, 2017
Any marketer spending over $10 million a year on advertising does so because they know that their brand matters.
Yet, mix modeling and attribution...
Marketing Evolution Launches European Office and Wins I-COM Attribution Award
Published May 4, 2017PORTO, PORTUGAL, May 04, 2017 -- Marketing Evolution, a global leader in real-time omni-channel marketing optimization, won the 2017 Attribution...
