The Top Martech Landscape Trends To Watch For in 2022
Published February 15, 2021Marketing technology, also known as martech, describes software and tools that help marketing teams achieve their goals and objectives. The entire...
3 Ways to Improve Your Brand’s Reputation with Data-Driven Media Planning
Published January 29, 2021A brand’s reputation is one of the oldest markers of a business’s commitment to making customers happy. From a consumer’s perspective, a good...
A History Of Marketing: Strategy Through The Ages
Published January 25, 2021The philosophy behind marketing products or services to consumers has been around for centuries. Even in pre-literate societies, artisans would give...
3 Ways To Measure Marketing Success
Published January 14, 2021Today’s marketers know they must continue to evolve how they measure, analyze, and communicate the success of their campaigns. It’s no longer enough...
Marketing Performance Measurement: 25 KPIs to Get You Through the Holidays
Published December 23, 2020Today, marketers know they need to prove value to the C-suite – and with many marketers receiving sizable budgets for their holiday campaigns, the...
8 Retail Marketing Trends to Consider in 2022
Published December 9, 2020In 2021, the retail industry experienced rapid change and disruption as customers made new retail decisions depending on the state of the...
5 Factors To Consider When Selecting A Marketing Performance Tool
Published November 24, 2020Ask a marketer if their brand’s image is important to the success of their business. Unless they work for an exceedingly unusual company, chances are...
4 Important KPIs to Measure Holiday Marketing Performance
Published November 17, 2020The holiday season is right around the corner – and for many marketers, this presents an opportunity to close out 2020 on a high note. However, this...
Can Data Privacy and Data-Driven Marketing Coexist?
Published September 14, 2020In 2018, GDPR marked a fundamental shift in how organizations were allowed to collect and leverage a consumer’s personal data. If they wanted to...
