Is Marketing Mix Modeling Still Relevant Today?
Published May 4, 2020Marketing mix modeling (MMM) was designed in the 1960s to encompass the most significant factors that influenced how marketers deliver value to...
Upcoming Webinar: Maximizing Marketing Impact in Unpredictable Conditions
Published April 20, 2020A rapidly changing consumer marketplace creates a widespread uncertainty.
Using Marketing Impact Measurement to Respond to Changing Consumer Behavior
Published April 13, 2020One of the key attributes of a successful marketer is the ability to identify changing consumer behaviors and respond quickly.
Customer-Centric Measurement in the Era of Privacy, Regulation & Security
Published April 6, 2020Marketing Evolution was recently invited to attend the ANA Masters of Data and Technology Conference in Orlando, FL. This exclusive event presented...
The 5 Key Benefits of Using Our Advanced Marketing Attribution Platform
Published March 20, 2020At Marketing Evolution, we’ve designed our Marketing Measurement and Optimization Platform to provide all of the tools the modern marketer needs to...
Webinar Recap: The Future of Attribution Beyond Cookie Based Advertising
Published March 18, 2020Last week, on March 12th, our Chief Data & Technology Officer, Dr. Michael Cohen and Head of Product, Robby Bryant explored the future of...
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A Word from Our Masters of Data & Technology
Published March 9, 2020The Association of National Advertisers (ANA) held their Masters of Data and Technology Conference this past weekend and it was nothing short of a...
How to Capture The Most Value From Your Marketing Data
Published February 21, 2020The key to achieving business success hinges on high-quality, reliable data. According to a recent study conducted by Marketing Evolution, data...
Surviving and Thriving Through the “Retail Apocalypse”
Published February 21, 2020Today’s retail industry seems to exist in a state of either feast or famine. Almost every publication seems to be publishing shocking headlines –...
