Brand Health Guide For Successful Measuring & Tracking
Published February 10, 2020A consumer’s perception of a brand carries a great deal of importance. Through branding, businesses can weave together all of their product offerings...
6 Top Marketing Tips to Drive Car Dealership Sales
Published February 7, 2020Branding is important to the continued success of not only vehicle manufacturers, but the dealerships that sell their products. Currently, automotive...
How Key Marketing Roles & Responsibilities Will Evolve in 2020
Published January 17, 2020The marketing landscape is always changing – meaning that marketing teams need to adapt to keep up. Over the past several years, we have seen...
Is Retail TV Advertising Making a Comeback?
Published January 17, 2020Recent statistics have shown that retailers have rediscovered an affinity for TV advertising. During July and August of 2019, department stores in...
Marketing Evolution Named a Strong Performer by Independent Research Firm: Marketing Measurement and Optimization Solutions, Q1 2020
Published January 16, 2020NEW YORK – January 16, 2020 – Marketing Evolution, provider of powerful marketing measurement and optimization solutions, announced today it has been...
Top 5 Features Required of Data Driven Marketing Tools
Published January 13, 2020Data driven marketing has become essential in the modern marketing climate. This strategy allows marketers to leverage big data to analyze consumer...
80+ Surprising Holiday Retail Marketing Trends and Statistics
Published December 23, 2019For decades, the holiday season has caused consumers to flock to retailers to find gifts for loved ones, friends, and family. This spike in...
7 Considerations When Designing Data-Capable Marketing Campaigns
Published December 18, 2019Data is causing businesses to reevaluate how they operate – especially within their marketing department. In 2014, data driven businesses contributed
How to Create a Data-Driven Marketing Plan
Published December 18, 2019Marketing plans have been used for decades to outline an organization’s marketing strategy and communicate aspects of the current marketing...
