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CNN's In the Money features a discussion about the big advance in marketing ROI measurement based on Marketing Evolution's patented methodology.

In this series of articles, we explain our work in expanding programmatic connections across mobile, video, TV, print, and Out-of-Home, and how you...

Marketing Evolution’s customers can now benefit from harmonized, single source of truth data, accelerating access to market/media mix, attribution...

Join Marketing Evolution’s Jason Palleschi and Team One’s Jennifer Bolt, as they discuss how marketers can gain the upper-hand amid today’s...

Marketing Evolution’s Mission Control Dashboard is the hub of the ROI Brain^TM software that helps marketers manage their cross media advertising and...

In the past, many marketing departments relied on their media vendors and agencies to help them measure marketing effectiveness. If you wanted to...

Marketing Evolution, leading provider of global AI-based marketing optimization and analytics software, announced a partnership withInscape, the...

Meet the face of the Marketing Evolution ROI Brain®, MONICA. MONICA is an integration of Marketing Evolution team members, best practices and...

DSW Inc., the footwear and accessories retailer, has selected Marketing Evolution to help it track activity at both online and offline touchpoints...

Learn how marketers are using Marketing Evolution's ROI Brain^TM software to get the right message to the right people at the right time, and have...

Marketing Evolution is committed to providing the most reliable and accurate media optimizations leveraging the industry’s most sophisticated...

Five years ago these were the topics being discussed in relation to the CMO role:

We have all heard the mantra “right person, right time, right place, right message, right offer” regarding a developing a 1:1 marketing strategy. In...

LOS ANGELES--(BUSINESS WIRE)--Next week atDEG’s NextUP| Marketing Analytics Symposium,Marketing EvolutionCEO Rex Briggs will share best practices...

How They Did It – Cox Communications

For performance marketing agencies, consulting firms, and major tech companies committed to aggregating accurate, actionable data and attribution...