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CNN's In the Money features a discussion about the big advance in marketing ROI measurement based on Marketing Evolution's patented methodology.

Marketing Evolution’s customers can now benefit from harmonized, single source of truth data, accelerating access to market/media mix, attribution...

Learn how marketers are using Marketing Evolution's ROI Brain^TM software to get the right message to the right people at the right time, and have...

Marketing Evolution’s Mission Control Dashboard is the hub of the ROI Brain^TM software that helps marketers manage their cross media advertising and...

DSW Inc., the footwear and accessories retailer, has selected Marketing Evolution to help it track activity at both online and offline touchpoints...

In this series of articles, we explain our work in expanding programmatic connections across mobile, video, TV, print, and Out-of-Home, and how you...

In the past, many marketing departments relied on their media vendors and agencies to help them measure marketing effectiveness. If you wanted to...

Five years ago these were the topics being discussed in relation to the CMO role:

LOS ANGELES--(BUSINESS WIRE)--Next week atDEG’s NextUP| Marketing Analytics Symposium,Marketing EvolutionCEO Rex Briggs will share best practices...

NEW YORK--(BUSINESS WIRE)--Direct Auto & Life Insurance, a leading provider of personal auto insurance, life insurance, and vehicle and accident...

Meet the face of the Marketing Evolution ROI Brain®, MONICA. MONICA is an integration of Marketing Evolution team members, best practices and...

NEW YORK--(BUSINESS WIRE)--This Wednesday, July 12, leading marketing optimization software providerMarketing Evolutionwill present “Top 5 Reasons...

Rex Briggs, Founder and CEO of Marketing Evolution, talks about one of the adventures Marketing Evolution and it's partners were a part of. 

Marketing Evolution, leading provider of global AI-based marketing optimization and analytics software, announced a partnership withInscape, the...

For performance marketing agencies, consulting firms, and major tech companies committed to aggregating accurate, actionable data and attribution...

If you're reading this, you've probably already noticed things look a bit different around here. We've spent the better part of a year taking stock...

How They Did It – Cox Communications

New Study Finds Marketers Waste 21 Cents of Every Media Dollar From Poor Data Quality

Marketers spend a staggering 32% of their time managing data...