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Marketing Evolution Raises $20.6 Million in Series B Funding
Published February 9, 2018Marketing Evolution Is Defining a New Category for Customer-Obsessed Marketing by Pioneering “Person-Centric Business Decisioning” Using AI-Based...
Why Media Mix Optimization is Necessary in Modern Marketing
Published February 9, 2018Media mix optimization (MMO) is a dynamic approach to quantitative marketing measurement, planning and campaign enhancement across a range of media...
Marketing Evolution Scores $20.6 Million In Funding
Published February 9, 2018Marketing Evolution, a provider of AI-based marketing optimization and analytics software, has secured $20.6 million in Series B financing in a round...
Marketing Evolution Announces $26.1 Million in Growth Funding Round Led by Energy Impact Partners
Published February 9, 2018Marketing Evolution, provider of powerful marketing measurement and optimization solutions, today announced $26.1 million in growth financing. The...
Marketing Evolution Named a Q2 2018 Leader in Marketing Measurement and Optimization Solutions
Published February 9, 2018NEW YORK--(BUSINESS WIRE)--Marketing Evolution, leading provider of person-level marketing optimization and analytics software, announced it has been...
7 Effective Financial Service Marketing Trends in 2022
Published February 9, 2018In recent years, it has become clear that a traditional, product focus is no longer the ideal formula for banks and other businesses in the financial...
From Knowledge Worker to Insight Worker
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Marketing Evolution Expands Footprint in Europe, Asia, and South America
Published February 9, 2018NEW YORK, Jan. 10, 2018 - Leading provider of global marketing analytics and attribution, Marketing Evolution, announced continued growth of...
National + Local Media Optimization
Published February 9, 2018To be practical about increasing in-campaign flexibility, planning software must link to the way media is actually bought. Marketing Evolution’s...
Marketing Evolution Partners with Inscape, Brings Powerful Layer of Insights
Published February 9, 2018New York: Marketing Evolution, the provider of global AI-based marketing optimization and analytics software, today announced a partnership with...
7 Key Steps to Optimizing Your Marketing Investments with M/E
Published February 9, 2018Marketing investment optimization is critical in today's fast-paced corporate environment because it enables marketers to effectively utilize their...
How to Best Optimize your Media Plan Across Your Brand
Published February 9, 2018Marketing Evolution has seen marketers' challenges in determining the right allocation of advertising dollars across national and local media to...
Webinar Recap: The Future of Attribution Beyond Cookie Based Advertising
Published February 9, 2018Last week, on March 12th, our Chief Data & Technology Officer, Dr. Michael Cohen and Head of Product, Robby Bryant explored the future of...
The New Definition of Marketing Optimization
Published February 9, 2018The process of marketing optimization has recently undergone major changes. In the past, most marketing campaigns were designed around a historic...
Test-and-Learn Steps For Agencies
Published February 9, 2018We have seen a rapid expansion of entertainment and news options for consumers over the past few years. This explosion of options has fractured the...
How is Marketing Evolution Different?
Published February 9, 2018To describe how Marketing Evolution is different, we will start by defining the category of companies that Marketing Evolution competes with. The...
3 Tips to Organize Marketing & Agency for In‑Campaign Optimization
Published February 9, 2018In‑campaign optimization is new to many marketers. Marketers and agencies have questions about the best way to gain the benefits of in‑campaign...
Marketing Evolution Secures $20.6 Million in Series B Funding
Published February 9, 2018New York:Marketing Evolution, provider of global AI-based marketing optimization and analytics software, today announced a $20.6 million Series B...
Direct Auto & Life Insurance Selects Marketing Evolution’s Marketing Measurement and Optimization Solution
Published February 9, 2018NEW YORK--(BUSINESS WIRE)--Direct Auto & Life Insurance, a leading provider of personal auto insurance, life insurance, and vehicle and accident...
How Ad Fraud Can Compromise Your Media Spend Optimization Efforts
Published February 9, 2018Fraud is a growing problem in the world of digital advertising. Right now, ad fraud accounts for one out of every three dollars spent by digital...