From Grains of Sand to Marketing Plans

This month’s video (1min, 24 sec) demonstrates how to attach reports in your ROI Brain^TM software for easy storage and accessibility.

Jaime Date, Advanced Analytics Manager at Allstate, shares some insights about the differences between 15-second and 30-second video spots she...

Rex Briggs, Founder & CEO of Marketing Evolution, talks about the PDCA loop, a system often used in business to out-compete your competitors, and its...

A Practical Roadmap for Your Team to Leveraging the Power of the ROI Brain™

Introduced by the rise of the internet, and propelled forward by a recent explosion of data-based insights, more retail brands than ever are...

Anyone in marketing understands that having a strong or well-known brand is a huge asset when it comes to driving sales and growing a business....

Deep Dive: Run

Having moved successfully though the Crawl and Walk stages, building familiarity with the optimization and confidence in your team’s...

The marketing landscape is always changing – meaning that marketing teams need to adapt to keep up. Over the past several years, we have seen...

Marketers often need help to obtain a holistic view of how marketing activities contribute to ROI. In fact, 40% of marketers believe that measuring...

A Practical Roadmap for Your Team to Leveraging the Power of the ROI Brain™

Too many marketers are being held back by their data at a time when they should be empowered by it. They want to engage in agile, omnichannel...

As ROI coaches who aim to increase your ROI while minimizing data headaches, we are proud to unveil an important partnership with LiveRamp, an Acxiom...

Deep Dive: Walk

In the Walk phase, we transition to using the Marketing Evolution planning software as the starting point for the media plan. In the

Marketing Evolution customers can gain a deeper understanding of their customers' path to purchase with our new Journey Visualizations, now live in...

The marketing industry constantly changes, and new techniques and technologies are being developed daily. One promising development is the growth of...

 At the ANA Masters of Marketing conference, Marketing Evolution unveiled MONICA, a ROI robot that embodies the major advancement to an online ROI...

The growth of data-based insights in marketing is a challenge that has disrupted the retail industry. With a wealth of data being acquired from...