Related Articles
Webinar Recap: 5 Media Myths Marketers Need to Retire Now
Published March 27, 2015Did you know that most of media marketing is being implemented and measured – WRONG?
The Role of Marketing Analytics in Identifying Creative Needs
Published March 27, 2015We've all heard the pop psychology theory that classifies people as either left-brained or right-brained. Indeed, it is true that the left side of...
Despite a Plethora of Data, Marketers Are Still Not Utilizing It to Its Full Potential
Published March 27, 2015In today’s business economy and at almost every company, there is no shortage of data. Savvy professionals and teams are collecting data about their...
What’s Wrong with Attribution?
Published March 27, 2015We talk to a lot of marketers, and we have been hearing an earful lately!
Marketing Evolution Launches Certified Channel Partners Program With OYO.Digital
Published March 27, 2015New York, NY (August 9, 2022) – Marketing Evolution, a leading provider of marketing measurement, attribution, and planning software and OYO.Digital,...
3 Tactics To Consider for Direct To Consumer Marketing
Published March 27, 2015With the explosive growth of direct-to-consumer companies in recent years, many retail executives are hoping to imitate the source of these company’s...
Corporate Executive Board Webinar: MTV Networks Case Study
Published March 27, 2015The Corporate Executive Board’s Marketing Leadership Council issued a report titled "Allocating Marketing Communications Resources in a Chaotic...
Customer Testimonials
Published March 27, 2015What do Marketing Evolution users have to say about us?
The Wisdom of Crowds
Published March 27, 2015Larry Gamache shares with Rex Briggs how Marketing Evolution helped Carfax believe in the process of Wisdom of Crowds and how Carfax battles against...
The State of Marketing Attribution and Transparency in 2022
Published March 27, 2015As marketing attribution and optimization expert Rudy Grahn says, “Measurement is in almost everybody’s job description right now, but it’s in almost...
3 Retail Marketing Insights to Bridge the Gap Between Online and In-Store
Published March 27, 2015In the retail space, there is a lot of buzz surrounding the notion that in-store shopping is dying. The digital revolution gave modern consumers...
The Myth of A/B Testing in a Digital World…And Why It Doesn’t Work
Published March 27, 2015A/B testing has long been the holy grail of marketing analytics; a go-to for anyone seeking as much bang for their marketing buck as possible. In...
Need for Speed
Published March 27, 2015Tell us if this sounds familiar.
5 Tips to Hack Higher Mobile Marketing ROI
Published March 27, 2015We often talk about marketing ROI, or the return on investment in advertising, as if it is a fixed and immutable number.
Audience Discovery
Published March 27, 2015Brad Feinberg, Senior Director of Media & Consumer Connections at MillerCoors, talks about one of the things he is most excited about the Marketing...
Unlocking the Wisdom of Crowds at Your Agency or on Your Marketing Team
Published March 27, 2015Generally speaking, our culture values the opinions of experts. Just tune into any of the leading news channels, and you will quickly see what I...
A Word from Our Masters of Data & Technology
Published March 27, 2015The Association of National Advertisers (ANA) held their Masters of Data and Technology Conference this past weekend and it was nothing short of a...
4 Features That Create Positive Omnichannel Customer Experiences
Published March 27, 2015Today’s marketers live in the age of instant gratification. Consumers today can get what they want, when they want, how they want it. Need to go...
Shifting Focus Areas for Customer Experience in the Omnichannel Landscape
Published March 27, 2015It is well established in the marketing space that positive customer experience (CX) must consistently be a priority, with regular innovations to...
Free Training Tools & Courses for Cross Channel Marketers
Published March 27, 2015As marketers – and especially as cross channel marketers – it’s crucial to view yourself as a perpetual student. That’s why every year, thousands...