What Stakeholders Are Demanding When It Comes to Ad Spend
Published September 17, 2019Digital ad spend has started to dominate marketing budgets across industries. Since 2010, digital ad spend has enjoyed positive growth, typically...
Why Continuous Connection is Imperative for Retailers
Published September 13, 2019Introduced by the rise of the internet, and propelled forward by a recent explosion of data-based insights, more retail brands than ever are...
How Ad Fraud Can Compromise Your Media Spend Optimization Efforts
Published September 10, 2019Fraud is a growing problem in the world of digital advertising. Right now, ad fraud accounts for one out of every three dollars spent by digital...
MEDIA ALERT: Marketing Evolution to Host Adweek Webinar "The Importance of Marketing Data Quality: Put a Stop to Wasted Media Spend" on September 12th
Published September 10, 2019NEW YORK(BUSINESS WIRE)––September 10, 2019–– On Thursday, September 12, Marketing Evolution, provider of the most powerful marketing measurement and...
Marketers Waste 21 Cents of Every Media Dollar From Poor Data Quality
Published September 5, 2019New Study Finds Marketers Waste 21 Cents of Every Media Dollar From Poor Data Quality
Marketers spend a staggering 32% of their time managing data...
Striking the Right Balance Between Brand and Performance in Retail
Published September 3, 2019When planning campaigns, marketers must strike a balance between encouraging sales in the short-term, and building their brand in the long term....
3 Tactics To Consider for Direct To Consumer Marketing
Published August 29, 2019With the explosive growth of direct-to-consumer companies in recent years, many retail executives are hoping to imitate the source of these company’s...
Trend Analysis: Preparing for Omnichannel Success with Gen Z
Published August 20, 2019Gen Z is a demographic that describes people born after 1995. Members of this demographic are influenced by a cultural, social, and technological...
Proactively Organizing Disparate Marketing Data Sources
Published August 15, 2019The prevalence of data in marketing has enabled marketers to create well informed and detailed campaigns that drive success in a measurable way.
