Factors to Consider For Data Quality in Marketing
Published August 13, 2019Data is moving to the center of marketing strategies across organizations. It’s no wonder why – it provides the foundation for insights that...
Five Ways to Achieve Retail Marketing Campaign Objectives with Analytics
Published August 6, 2019The growth of data-based insights in marketing is a challenge that has disrupted the retail industry. With a wealth of data being acquired from...
The Modern Marketer's Dictionary: Digital Marketing Analytics and Metrics
Published August 1, 2019One of the key reasons that marketers focus campaign efforts on digital strategies is that they are highly measurable. In today’s landscape,...
Moving Beyond GDPR: Evolving from Privacy to Transparency
Published July 30, 2019
It's 10 p.m. Do You Know Where Your Marketing Dollars Are?
Published July 30, 2019Waste in advertising spend has risen to become a ubiquitous problem that affects nearly every brand in the ad space. I’m finding that many chief...
How Marketers are Leveraging Data in Television Marketing
Published July 30, 2019For decades, television advertising had a secure, prominent place in marketing campaigns. While print marketing could only engage prospects visually,...
5 Reasons CMOs are Facing an Uphill Battle
Published July 25, 2019Five years ago these were the topics being discussed in relation to the CMO role:
Is Last Click Attribution Effective?
Published July 23, 2019Marketing attribution has come a long way since the 1950s, when marketing mix models provided an early prototype for marketing attribution. With the ...
Shifting Focus Areas for Customer Experience in the Omnichannel Landscape
Published July 19, 2019It is well established in the marketing space that positive customer experience (CX) must consistently be a priority, with regular innovations to...
