The New Definition of Marketing Optimization
Published July 18, 2019The process of marketing optimization has recently undergone major changes. In the past, most marketing campaigns were designed around a historic...
4 Steps to Unlock Better Performing Creative with Data Analytics
Published July 11, 2019Oftentimes, the relationship between data and creative is seen as a “give and take.” Focusing on data-based optimization limits creative’s impact and...
EE is a Phenomenal Story to Tell
Published June 28, 2019As anyone can probably guess, one of the most challenging perennial aspects of energy efficiency is branding. In “Evolving Utility EE Programs in the...
At Energy Efficiency Global Forum, Uniting To 'Double Down' In The Face Of The Climate Threat
Published June 28, 2019Government officials, business leaders, and non-profit advocates from around the world gathered in D.C. this week for our 12thannualEnergy...
Best Practices for Using Data to Create Omnichannel Retail Campaigns
Published June 26, 2019The retail industry is facing new challenges. Due to intensifying competition from online retailers and faltering traffic instore, the industry is...
How Storytelling Shapes The Customer's Journey
Published June 26, 2019The interactions a customer has with a brand is now made up of multiple touchpoints, both offline and online. As a result, customers now have...
The Top 5 Marketing Changes CMOs Need to Address
Published June 11, 2019Chief marketing officers have the challenging task of directing marketing strategy in today’s constantly shifting business landscape. Meeting and...
Webinar Recap: 5 Media Myths Marketers Need to Retire Now
Published June 7, 2019Did you know that most of media marketing is being implemented and measured – WRONG?
The Role of Offline Media in the Future of Marketing
Published May 30, 2019Digital advertising and media have slowly taken over as the most popular way for brands to reach their target audience. According to eMarketer,...
