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Mission Control Dashboard
Published September 24, 2015The media landscape is changing at light speed, yet you are accountable for every dollar spent and budgets are always tight. Marketing Evolution's...
Top Challenges Marketers Face on the Road to Innovation
Published September 24, 2015The best marketing campaigns in the traditional and digital age have come from innovation. Creative messaging has the potential to make a lasting...
Trends and Window of Opportunity in the Shifting Marketing Landscape
Published September 24, 2015Rex Briggs, CEO of Marketing Evolution, discusses how the world is changing in this resourceful video. How can we make the changes we want to see...
How To Know Who is Exposed To Which Messages
Published September 24, 2015In the US alone, each consumer is exposed to 5,000 paid ads per week totaling 260,000 per year. Marketing Evolution tracks every touchpoint delivered...
The Future of AI
Published September 24, 2015Mark Gorenberg, founder and director of Zetta Venture Partners, talks about how to apply artificial intelligence for the future of our world. He...
Marketing Evolution Launches European Office and Wins I-COM Attribution Award
Published September 24, 2015PORTO, PORTUGAL, May 04, 2017 -- Marketing Evolution, a global leader in real-time omni-channel marketing optimization, won the 2017 Attribution...
MONICA Algorithm
Published September 24, 2015This video (5 min, 29 sec) demonstrates the MONICA Algorithm and the budget allocation software.
Partners & Alliances Announcement, June 2017
Published September 24, 2015The Role of Offline Media in the Future of Marketing
Published September 24, 2015Digital advertising and media have slowly taken over as the most popular way for brands to reach their target audience. According to eMarketer,...
Methodology
Published September 24, 2015Rex Briggs explains the core elements of the customer centric analytics, and how media exposure is connected at an individual level for every person...
Voice-Based AI Means Brands Must Take an Omnichannel Approach With Consumers
Published September 24, 2015AI assistants are quite literally everywhere, and with therecent launch of new devices like the Echo Auto, they continue to become more and more...
When to Use Marketing Mix Models vs. Data Driven Attribution
Published September 24, 2015Marketers today rely on a variety of measurements to gain insights into their campaign efforts. Given the combination of digital, print, and...
iWatch
Published September 24, 2015How Marketing Evolution Delivers In-Campaign ROI Improvements
Published September 24, 2015"Fast" is the new "Big." It is not the big budgets that always beat the small in marketing anymore. It is the speed at which a marketer can adapt....
Offline & Online: Creating an Integrated Marketing Ecosystem
Published September 24, 2015For a long time, marketers could only reach consumers via three primary sources: television ads, print ads, and broadcast radio ads. Today, reach...
Voice-Based AI Means Brands Must Take an Omnichannel Approach With Consumers
Published September 24, 2015AI assistants are quite literally everywhere, and with therecent launch of new devices like the Echo Auto, they continue to become more and more...
Be Part of the Adventure
Published September 24, 2015Rex Briggs, Founder and CEO of Marketing Evolution, talks about one of the adventures Marketing Evolution and it's partners were a part of.
Marketing Evolution on CNN
Published September 24, 2015CNN's In the Money features a discussion about the big advance in marketing ROI measurement based on Marketing Evolution's patented methodology.
3 Examples of Brands Who Changed Their Marketing Strategy
Published September 24, 2015If you look at the way advertising efforts look and feel today, you might notice that they’re vastly different from ten years ago. Each year, the...
Knowledge is Power
Published September 24, 2015Learn how marketers are using Marketing Evolution's ROI BrainTM software to get the right message to the right people at the right time, and have...