Using the Compare Feature to Check Your Agency's Recommended Mix

Rex Briggs, Founder & CEO of Marketing Evolution, talks about the PDCA loop, a system often used in business to out-compete your competitors, and its...

This month’s video (1min, 24 sec) demonstrates how to attach reports in your ROI Brain^TM software for easy storage and accessibility.

Anyone in marketing understands that having a strong or well-known brand is a huge asset when it comes to driving sales and growing a business....

Agencies, marketers, media owners, and other interested parties would like it to be easy to use software to develop media budgets and execute plans...

A revelation has recently come to light– that multi-touch attribution (MTA) models have fatal flaws that are costing companies billions in sales and...

A Practical Roadmap for Your Team to Leveraging the Power of the ROI Brain™

Rex Briggs, Founder & CEO of Marketing Evolution, talks about how the ROI Brain® calculates more combinations of media plans than all the grains of...

Too many marketers are being held back by their data at a time when they should be empowered by it. They want to engage in agile, omnichannel...

The marketing landscape is always changing – meaning that marketing teams need to adapt to keep up. Over the past several years, we have seen...

Deep Dive: Walk

In the Walk phase, we transition to using the Marketing Evolution planning software as the starting point for the media plan. In the

If you’ve been reading our Attribution Buyers Guide series, by now, you’re not only a marketing attribution expert but you probably have a vision for...

A Practical Roadmap for Your Team to Leveraging the Power of the ROI Brain™

Marketers, facing an increasingly fragmented world of consumer attention and media channels, are starting to rely more on tools that leverage data to...

Why read this article: This article will unpack why ROI is not a fixed, or, constant number. In the increasingly real-time marketing world, we need...

Total ad spend on commercials during the Super Bowl, from 1967 through 2018, is estimated at$5.4 billion. This number does not take into account the...

Modern retailers require an in-depth understanding of how their existing customers and prospects shop. Armed with the entire internet in the palms of...