What Makes Us Different

 A quick introduction to our simple, easy-to-use dashboard, and the benefits that come with using it.

Rex Briggs, Founder & CEO of Marketing Evolution, talks about the PDCA loop, a system often used in business to out-compete your competitors, and its...

Anyone in marketing understands that having a strong or well-known brand is a huge asset when it comes to driving sales and growing a business....

This month’s video (1min, 24 sec) demonstrates how to attach reports in your ROI Brain^TM software for easy storage and accessibility.

Why read this article: This article will unpack why ROI is not a fixed, or, constant number. In the increasingly real-time marketing world, we need...

A Practical Roadmap for Your Team to Leveraging the Power of the ROI Brain™

The Scenario: Your agency delivers a media plan, and you’ve got a briefing call in half an hour to lock it in. You want to ask smart questions to...

As ROI coaches who aim to increase your ROI while minimizing data headaches, we are proud to unveil an important partnership with LiveRamp, an Acxiom...

Deep Dive: Walk

In the Walk phase, we transition to using the Marketing Evolution planning software as the starting point for the media plan. In the

Marketing measurement is evolving. For marketers looking to keep up while meeting the demand of consumers, they need to shift toward active,...

Deep Dive: Run

Having moved successfully though the Crawl and Walk stages, building familiarity with the optimization and confidence in your team’s...

Too many marketers are being held back by their data at a time when they should be empowered by it. They want to engage in agile, omnichannel...

Empowered customers expect seamless, real-time, and relevant brand experiences and content across all all touchpoints. To achieve this, marketing as...

Total ad spend on commercials during the Super Bowl, from 1967 through 2018, is estimated at$5.4 billion. This number does not take into account the...

 At the ANA Masters of Marketing conference, Marketing Evolution unveiled MONICA, a ROI robot that embodies the major advancement to an online ROI...

Marketers, facing an increasingly fragmented world of consumer attention and media channels, are starting to rely more on tools that leverage data to...