Out-of-Home Industry's Programmatic Breakthrough
Published November 12, 2015In this series of articles, we explain our work in expanding programmatic connections across mobile, video, TV, print, and Out-of-Home, and how you...
Marketing Evolution forms Strategic Partnership with LiveRamp
Published September 30, 2015As ROI coaches who aim to increase your ROI while minimizing data headaches, we are proud to unveil an important partnership with LiveRamp, an Acxiom...
James Riley, Great Southern Wood
Published September 30, 2015It’s no easy task to get both professional builders and homeowners fired up about buying premium quality pressure-treated lumber. Yet the marketing...
Marketing Evolution Announces Strategic Partnership with LiveRamp
Published September 24, 2015EL DORADO HILLS, CA - "Wanamaker is dead," announced Marketing ROI and cross media attribution firm Marketing Evolution today. Marketing Evolution, a...
Monica: Optimization Algorithm Whitepaper
Published August 6, 2015Agencies, marketers, media owners, and other interested parties would like it to be easy to use software to develop media budgets and execute plans...
Methodology
Published August 3, 2015Rex Briggs explains the core elements of the customer centric analytics, and how media exposure is connected at an individual level for every person...
MONICA Algorithm
Published June 1, 2015This video (5 min, 29 sec) demonstrates the MONICA Algorithm and the budget allocation software.
MONICA
Published June 1, 2015Marketing Optimization Network for Integrated Channel Advertising (MONICA):
