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SIRFs-UP by Rex briggs
Published March 3, 2015

SIRFs-Up tells the story of how brands such as Coca-Cola, AB In-Bev, and MTV have saved billions in wasted advertising spend by using advanced...

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What Sticks by Rex Briggs
Published March 3, 2015

What Sticks, written by Rex Briggs and Greg Stuart, shows chronicles of an unprecedented five year research project to uncover why millions of...